- Although they possess technological capabilities to be proud of even overseas, appeals for it couldn’t be done.
- Most of the work are OEM productions. there was almost never involvement in planning’s and sales.
- Kobe has a world-class shoe-making technology. We invented a logo that could fairly represent and express such a huge business characteristic.
- We worked on inner branding, so that shoe makers could independently manage the brand. In order to expand our knowledge about creativity, we also held study sessions inviting active globally famous creators.
Suggestions from GRAPH
- Aiming to improve brand power and further expand our sales, we launched the “Kobe Shoes Premium Line” with high quality products and a high price range.
- Seven participating companies will unite and share their technologies and Know-How. We have built a semi-order system that allows our clients to select among 13 shoe sizes (every increment is 0.25 cm), decorated with various heel and toe designs to choose from. We are also preparing to open a directly managed store in Tokyo.
Issay Kitagawa / Masatoshi Yoshimoto / Yuzo Murabe