SERVICE

It is man who makes things

Technology, Sensitivity, and Translation abilities

GRAPH has a lab at its head office in Hyogo and offices in Tokyo (Daikanyama) and in Kyoto city, and consistently performs business by combining design, branding, intellectual property management, product planning, and manufacturing requiring special technologies.
We create new things by combining different genre elements. The method that is nowadays taken for granted, is in fact a philosophy that GRAPH has cherished for 30 years. We take into account the intentions of our customers and make proposals that are one step ahead of our management. In order to achieve this, we have set a mission of “Technology, Sensitivity, and Translation abilities.” Translate the client’s requirements without neglecting either technology or sensitivity. The idea is that no matter how much technology advances, only human beings are able to control the three.

The values that GRAPH can provide

Innovation Branding ®

Innovation branding ® is a branding technique aimed to create sustainable management resources by combining the two necessary elements of Art (intellectual properties and contents) and Technology (technologies and information). With the idea of “designing the business itself” in mind, we take a look at the needs of our customers for then organizing and extracting essential issues.

Intellectual property

Building Art Assets
Concept / Logo
Characters, etc.

  • Discover the significance of existence
  • Differentiations of intellectual property strategies
  • Intangible assets continuously create profits

Contents

Making things
Products / Service planning / Design

  • Communicating “understandably” to the market
  • Unification of the world view
  • Fans acquisition

Technology

Manufacturing / Manufacturing Supervision
Introduction of the latest technology

  • Making products that make your eyes stare, or your hands move to grab
  • Know-how to prevent counterfeiting
  • Improving quality and productivity

Information

Effective informative management of HR and Finances
Mechanism design

  • Cultivating the brand = Creating a place where ideas can be born
  • Raise staff motivation and awareness

Customers’ issues

  • Will to face uncertain times
  • Will to find out what brands should aim for in the future and what they should be
  • Will to make the design management thinking a in-house concept
  • Will to increase the motivation of employees
  • Will to shift from actions and performances to added values appeals
  • Will to increase the fans of our products and services
  • Will to introduce designs and special printing methods as a detachment from all other companies.

For example, what is necessary to increase the added value of a brand with sluggish sales will naturally vary from customer to customer.
Before renewing surface designs such as logos and packages, we deeply examine current sales promotion plans, possible product categories obtainable through “Blue Ocean” business strategies, distribution mechanisms, whether there is the need for a staff awareness reform or not, and evaluation systems.
Even if our customers are in need of branding by sending us a request, it is indeed difficult to secure a budget for it: first we will together examine all the options regarding management inventories as well as utilizing monetary subsidies.
We then grasp the situation, extract the issues, and set goals. For every request we provide consultations, designs, coaching, etc. that we think are necessary. In particular, GRAPH’s strength is the proposal of original and theoretical creatives based on intellectual property strategies. We pursue cost-effectiveness with ideal specifications in order to prevent counterfeiting of similar products in the manufacturing field.
Depending on the synergy effects obtained from the consistent development of intellectual property strategies, planning, manufacturing and organizational transformations, we aim to be future leaders of the concept of “brands seen as management resources.”

Specific proposal contents

Research and Development

Creative (Creating Art Assets)

Logo naming, character development, concept creation

Original / Theoretical creation

  • Intellectual Property
  • Contents
  • Technology
  • Information

Creations to differentiate yourself from other companies
Creation of the concept (Intangible assets = Art assets)

Planning and development of products and services

Renewal of existing products and development of sales channels. Public relations, events, etc.

  • Intellectual Property
  • Contents
  • Technology
  • Information

Create a unique customer experience
Aiming to expand, deepen, and develop markets through the creation of methods and mechanisms

Expansion of design for products and services

Products, packages, web, stores, pamphlets, etc.

  • Intellectual Property
  • Contents
  • Technology
  • Information

Increase the image of function and performance; differentiation of unified brands depending on the world view

Collaborating with partners who are active at the front line

  • Intellectual Property
  • Contents
  • Technology
  • Information

New perspectives, thoughts and sales channels created through connections and chemical reactions

Business strategies

Brand consulting (conduction of regular meetings)

Brand consulting

Advices in regards of added value improvements

  • Intellectual Property
  • Contents
  • Technology
  • Information

Create and nurture brand messages (why, to whom, what, how to tell)

Intellectual property consulting

Collaborations with attorneys and corporation lawyers

  • Intellectual Property
  • Contents
  • Technology
  • Information

Differentiation from competitors; improving strategies aimed at risk hedging and at reducing time expenses

Manufacturing consulting

Providing and supervising high-quality manufacturing through GRAPH

  • Intellectual Property
  • Contents
  • Technology
  • Information

Aiming to achieve both quality improvement and cost reduction, and shorten the times of construction. Prevention of counterfeiting by the usage of special processing, etc.

Marketing research

Working with partners coming from international consulting firms

  • Intellectual Property
  • Contents
  • Technology
  • Information

Not past aggregations, but conduction of cost-effective researches including proposals towards the future

Human Resources ・Organization

Brand coaching (conduction of regular meetings)

Financial advice

Collaboration with staff members coming from banks and real estate companies

  • Intellectual Property
  • Contents
  • Technology
  • Information

Secure funding for branding, such as rethinking financial details, subsidies, and utilization of real estate

Creation of a cross-sectional brand team (mechanism)

Art (planning), Science (sales), Craft (manufacturing)

  • Intellectual Property
  • Contents
  • Technology
  • Information

Creating an organization aimed at creativity, empathy, and profitability without barriers between departments. It is also effective for recruitment.

Structural reform of the organization

Reforming the awareness of staff. Creating a fair evaluation system that can cooperate and challenge side-by-side between departments

  • Intellectual Property
  • Contents
  • Technology
  • Information

Diversity helps improving planning, presentation ability and increases motivation